Latest from the blog

Insights on packaging, brand management and digital transformation.

June 4, 2026 · Guillaume Charetier

PPWR: The new European framework set to transform packaging this summer

The European industry is facing a quiet but decisive turning point. In the coming months, the new Packaging and Packaging Waste Regulation (PPWR) will move from a draft regulatory text into an operational reality with a direct impact on hundreds of active SKUs per company.

May 12, 2025 · Ines Guillen

Cloud Act and GDPR: why European companies need a European SaaS to protect their data

Discover how the US Cloud Act puts your company's data at risk and why a European SaaS like MyMediaConnect guarantees GDPR compliance.

January 9, 2025 · Sarah Elmoubarak Grenet

Stress and burnout in packaging management: the human cost of working with email and Excel

The chaos of emails, Excel and uncontrolled versions generates real burnout in packaging teams. Discover how digitalising artwork approval improves mental health and productivity.

February 14, 2023 · Ines Guillen

DAM Software for Marketing: what it is, how it works and why your brand needs it

DAM software centralises all your brand's digital assets: images, artwork, packaging and more. Discover 6 key benefits and how MyMediaConnect acts as a dynamic brand library.

February 14, 2023 · Eugenio Gómez-Acebo

Digital transformation in marketing and packaging: how to overcome internal resistance

The digital transformation of packaging and graphic chain processes generates internal resistance. Discover the causes of cultural friction and how consumer goods companies are overcoming it.

February 14, 2023 · Ines Guillen

Types of brands in marketing: complete guide and how to manage them efficiently

Product brand, umbrella brand, range brand or global brand? Discover the different types of brands in marketing, their advantages and how a BPM platform facilitates asset management for each.

February 14, 2023 · Ines Guillen

BPM software for companies: what it is and how to apply it to packaging and graphic chain management

BPM software allows you to digitalise and automate your company's processes. Learn how to apply it to packaging management, artwork approval and brand graphic chain.

February 10, 2023 · Ines Guillen

Customer-centric brand management: how well-managed digital assets make customer-centricity possible

Customer-centric brand management demands up-to-date digital assets and smooth interdepartmental processes. Discover how a BPM+DAM platform like MyMediaConnect makes it possible.

March 10, 2019 · Ines Guillen

Brand process digitalisation: lessons learned and why the graphic chain is the next step

The pandemic accelerated brand digitalisation. But the graphic chain remains the most manual process. Discover how to digitalise it and which consumer goods companies are already doing so.

March 9, 2019 · Ines Guillen

Soft Proofing in packaging: what it is, how it works and why it is your best defence against print errors

Soft proofing is the tool that detects errors in artwork before going to print. Learn how MyMediaConnect's version comparator works and how much it can save you.

March 9, 2019 · Ines Guillen

Brand asset management with BPM + DAM: how MyMediaConnect digitalises the graphic chain from start to finish

Centralise artwork, packaging and brand asset management in one platform. Discover how MyMediaConnect combines BPM and DAM to digitalise the graphic chain end to end.