SKU proliferation and time-to-market
Formats, multipacks, promotions, limited editions and private label. Artwork volume grows every year and the approval process becomes the bottleneck of every launch.
Packaging artwork management for FMCG
FMCG artwork management: more launches, fewer print errors
New products, promotions, limited editions, private label and country adaptations in a single approval workflow: every team on the right version and every change controlled before print.
- Hundreds of artworks a year — each with its own email chain
- A wrong allergen or barcode means reprinting or recalling
- Nobody knows where a project stands until it's already late
The platform of choice for brands that can't afford mistakes.
The problems holding back FMCG packaging
In FMCG the shelf doesn't wait. Every new SKU, recipe change or promotion multiplies the artworks to create, review and approve across marketing, quality, procurement, agencies, prepress and printers — usually against impossible deadlines.
Email chains and lost versions
Annotated PDFs bouncing between agency, marketing and quality. Conflicting comments, approvals over WhatsApp and the constant doubt about whether the file going to print is the right one.
Food labeling with zero margin for error
Ingredients, highlighted allergens, nutrition declaration, minimum font size, dates and batch codes. Undeclared allergens are one of the leading causes of food alerts and recalls in Europe.
New packaging rules and green claims
The EU Packaging and Packaging Waste Regulation (PPWR) and the Empowering Consumers Directive (ECGT) force brands to review recycling labels and environmental claims across the whole range. Without a central repository, just finding the affected artworks is a project in itself.
Reprints and blocked stock
An error discovered at the print proof, on the packing line or on the shelf is paid for in new plates, destroyed material, line stoppages and, at worst, product recalls.
Zero visibility on project status
Management, operations and export teams don't know which artwork is waiting on whom. Delays are discovered once they've already hit the launch date or the customer delivery.
What a packaging error really costs in FMCG
FMCG print runs are huge: an error that reaches production is multiplied by thousands of units. And a late approval isn't just an internal problem — it's a missed retail window or promotion.
- Reprints, new plates and cylinders, and destroyed packaging
- Line stoppages and out-of-stocks at the point of sale
- Product recalls over allergens or incorrect mandatory information
- Postponed launches and retailer penalties
How MyMediaConnect solves each of these problems
A platform built specifically for packaging that centralizes artwork, approvals and brand assets so your teams launch faster with no surprises at the printer.
Time-to-market
Approval workflows that remove the bottleneck
Define who reviews each type of artwork, in what order and by when. Tasks, reminders and automatic notifications keep every project moving without chasing anyone by email.
- Serial or parallel workflows by project type and category
- Task assignment, owners and deadlines
- Real-time dashboard of projects, KPIs and bottlenecks
Print errors
Soft-proofing and pixel-by-pixel comparison
Compare every new version with the previous one and automatically detect any change — an allergen that disappears, a weight that changes, a shifted logo. Review with color accuracy and verify barcodes before approval.
- 3 comparison modes: side by side, difference and flicker
- Barcode verification (EAN and Data Matrix) before production
- Custom checklists by product line and pack type
Lost versions
A packaging DAM as your single source of truth
All final artworks, logos, templates and approved versions in one repository organized by brand, product, format and market. Agencies, prepress and printers always work on the right version.
- The latest approved version is always shown by default
- Product metadata to find any artwork in seconds
- Secure sharing with suppliers, agencies and printers
Regulation
Traceability to respond to any regulatory change
Every approval is recorded with user, date, comments and version. When a regulatory change lands — recycling labels, green claims, nutrition labeling — you find the affected artworks and manage their update in a controlled way.
- Full decision history for every artwork
- Legal text and claims review by Quality and Regulatory
- Metadata search to identify the affected range
From brief to shelf in a single workflow
MyMediaConnect adapts to how your marketing, quality, procurement and operations teams already work. A typical FMCG workflow:
- 1
Brief
Marketing opens the project with the brief, the affected SKUs and the launch date.
- 2
Design
The agency or in-house studio uploads proposals and new versions straight into the project.
- 3
Collaborative review
Marketing, Quality and Procurement comment on the file and compare versions pixel by pixel.
- 4
Approval
Each owner approves or rejects with a checklist and barcode verification.
- 5
Print & archive
The approved version is shared with prepress and the printer and archived in the DAM.
Performance you can measure
−45%
Time-to-Launch
Accelerate go-to-market
−85%
Approval Iterations
Zero email chains
−50%
Management Costs
Resources freed for strategy
~0
Artwork Errors
Virtually eliminated before press
Our clients have reached the point where artwork errors are non-existent before a design ever reaches press.
FMCG brands already launching this way
Marketing, quality and procurement teams at some of the best-known brands on the shelf.
“MyMediaConnect is extremely easy to use as a tool and it works intuitively. It's helped me cut the number of emails I receive by 50%.”
Raquel Dote
Brand Manager Toys & Novelties
Chupa Chups (Perfetti Van Melle Group)
“The market requests such speed for the launches or the improvement of the current range, it became compulsory to use this platform to get all the teams working together.”
Nuria Alias
Marketing Director
Florette Ibérica
“For us coming from using a standard BPM tool, MyMediaConnect makes a huge difference with the functionality to visualise and compare designs to see the differences, and with a unique repository to store the latest versions of designs.”
Javier Álvarez Velasco
Traceability & Quality Manager
Central Lechera Asturiana
“MyMediaConnect allows us to guarantee that our designs reach our customers and consumers exactly as they were conceived in the creative phase, while also ensuring that labelling complies with the guidelines established by our regulatory team. All this in a streamlined and intuitive process.”
Ricardo Garijo Giménez
Product R&D&I, Head of Project Development
Damm Group
“MyMediaConnect brings in proximity, flexibility and can rely on the knowledge of the graphic printing industry.”
Javier García de la Vega
Marketing Services Director
Calidad Pascual
“MyMediaConnect convinced us as it is an easy-to-use, flexible and intuitive platform. We managed to control the whole graphic process much better.”
Elena Porres
Head of Design Studio
Calidad Pascual
FMCG artwork management: frequently asked questions
What is FMCG artwork management software?
It's a platform that centralizes the packaging artwork lifecycle — brief, design, review, approval, release to print and archive — for brands with large SKU portfolios. It replaces email and shared folders with a controlled workflow, with version control and traceability.
How much time can we save on each launch?
Our customers have cut approval iterations by up to 85% and time-to-market by up to 45% by eliminating email chains and rework.
How do you prevent allergen or barcode errors?
With pixel-by-pixel comparison between versions that flags any unexpected change, mandatory checklists by pack type, and barcode verification before the artwork is approved.
Can our agencies and printers work on the platform?
Yes. You can invite agencies, prepress, printers and suppliers with role-based permissions. Each one only sees what concerns them and always works on the approved version.
Does it help us adapt to PPWR and green-claims rules?
MyMediaConnect doesn't replace legal analysis, but it gives you what you need to act on it: a central repository to find the affected artworks, review workflows with Quality and Regulatory, and a record of every approved change.
Does it integrate with our ERP?
Yes, MyMediaConnect can connect to your ecosystem — your ERP, for example — through a custom integration project.
How long does implementation take?
It's rolled out in phases: audit and configuration, followed by a supervised launch with 3 months of helpdesk included. Most teams see results within the first quarter.
Keep exploring
From “unusual request” to competitive advantage: how the Empowering Consumers Directive (ECGT) is changing the management of artworks and green claims on packaging
Read more
PPWR: The new European framework set to transform packaging this summer
Read more
Packaging artwork management: why AI can't be the pilot — and the hidden risks it carries in pharma and FMCG
Read moreLaunch more SKUs, faster, with no surprises at the printer.
In a 30-minute demo we'll show you how your packaging approval workflow would run in MyMediaConnect, using your own projects.
No commitment. In 30 minutes you'll have a clear view of what's possible for your team.