This department is in charge of managing the brand strategy and everything related to it. It is in contact with the other departments and some of the tasks it is responsible for are communication or design. Its work is essential in the whole communicative process that is built to measure and the consumer associates with the brand.
Its function is to research the market and competitors’ products or services. Then, it is in charge of planning and developing marketing strategies to achieve the company’s objectives.
In the creative department work professionals who are dedicated to creating powerful advertising campaigns through creativity. Some of the people involved are: creative directors, art directors, copywriters, graphic designers, web developers, art finalists, digital animators or digital retouchers.
Product Development Department
It is the department in charge of analyzing and collecting user needs and then developing the product or service taking them into account. Among other tasks, it will be in charge of detailing the characteristics of the product or service, planning the timing of the launch and the evolution of these products or services in the market.
During the course of a project in a company, the departments involved in the processes are many and varied. And each one has a fundamental role in ensuring that the development goes according to plan and that a successful final result is obtained. With this in mind, it is important that each department knows what task it has to do and, above all, when it has to carry it out.
And this is where MyMediaConnect can help. Our project and process management platform is the solution you need so that all the people in particular, and departments in general, know at what stage the project to be developed is at. Having everything centralized in a single platform will bring you numerous benefits. Let’s take a look at some of them.
Centralizing projects, people and digital assets in a single place that can be accessed from anywhere is just one of the benefits of using our platform, but the most important one! Because you will save time, costs and have better control of all your workflows. The result? You will improve your time to market and your company will be much more efficient and productive.